What your employees say about you can make or break the brand image and influence your business. Their reviews will reflect the work culture and the work ethics of your organization and thus how many people are going to apply for the next vacancy in your company would solely depend on the reviews left by the employees or even ex-employees.

A positive glass door review can help you find that suitable candidate and a negative review would take him away from you. This is the power of this platform. You are just a review away from finding an ideal candidate for your company. And the importance of an ideal or suitable candidate is known to every employer.

Moreover, if you are someone who acknowledges the role of a good team in deciding the company’s success, then you should never ignore glass door reviews. Having said that, one should be very cautious of the fact that although in a perfect world everyone would post positive reviews on the glass door, we are not living in any perfect world, thus you are prone to facing negative glassdoor reviews.

These negative reviews might come from a frustrated employee who wants to vent out his anger through negative reviews, but irrespective of the reason that made him do that, such reviews are bad for your brand image. This is why more than focusing on reviews, it is important to focus on positive reviews.